American entrepreneur and business keynote speaker Jim Koch is best recognized as the founder and chairman of The Boston Beer Company, otherwise known as Samuel Adams. Koch’s marketing skills have been recognized as a force that made Samuel Adams into the best-selling craft beer in the United States.
A Harvard graduate, Koch spent five years with the Boston Consulting Group working on forestry and environmental projects before co-founding The Boston Beer Company in 1984. After market research, he invested his own savings and attracted investors and help from friends and family to get behind his dream to create a locally-focused brewing company. Due to Koch’s persistence, the brand caught on, growing into the second-largest craft brewery in the country.
In the spring of 2016, Koch published his first book, titled Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. The book takes readers behind the scenes of the making of a successful company through the eyes of one of America’s greatest brewmasters. Since the release of his book, Koch has become a top keynote speaker for corporate events and business conferences.