Washington, D.C. — May 13, 2026 — America250, the national nonpartisan organization charged by Congress to lead the commemoration of the signing of the Declaration of Independence, today announced a new partnership with Xochitl, the premium tortilla chip and salsa brand rooted in time-honored culinary traditions.
Founded in 1995 by Carlos Salinas, Xochitl’s story reflects both the richness of cultural heritage and the promise of the American dream. Salinas learned cherished family recipes at his mother’s side in Mexico and carried those traditions with him when he immigrated to the United States. From his own kitchen, he began crafting fresh salsa using authentic techniques and ultra-fresh ingredients, building a brand grounded in quality, tradition, and community.
“Xochitl’s story embodies the entrepreneurial spirit and pursuit of excellence that defines our nation,” said Rosie Rios, Chair of America250. “As we approach America’s 250th anniversary, partnerships like this highlight the contributions of immigrant founders and family traditions that continue to shape our country’s vibrant tapestry.”
Throughout the Semiquincentennial year, Xochitl will participate in key America250 observances and service initiatives, encouraging Americans to gather, reflect, and give back to their communities in celebration of this historic milestone.
“Coming to this country gave Carlos the opportunity to build something rooted in his family’s traditions while contributing to the communities that welcomed him,” said Carla O’Brien, CMO of Xochitl. “Partnering with America250 allows Xochitl to honor both the heritage that shaped our recipes and the American spirit that made our journey possible. As we look toward this historic anniversary, we are proud to celebrate the values of hard work, innovation, and community that unite us.” To celebrate America’s 250th birthday, Xochitl will be launching red, white, and blue patriotic tortilla chips, made with no artificial colors and avocado oil, that will help all Americans celebrate this summer. The partnership follows the announcement of Xochitl revamping their full portfolio with avocado oil and a corresponding package refresh with a vibrant, color blocking design. The new, celebratory bag will be rolling into major retailers nationwide including Walmart, Kroger and Costco.
For more information about Xochitl, and retailers closest to you visit Xochitl.com. To learn more about America250 and its national commemorative efforts, visit America250.org.
About Xochitl
Founded in 1995, Xochitl is a craft, heritage brand of tortilla chips and salsas providing the finest products and flavors made from authentic recipes. As America’s leading independent brand of corn tortilla chips, Xochitl is beloved for its small-batch offerings which deliver unmatched thinness and crispiness. Xochitl produces all of its chips in-house, uses avocado oil in all of their chips, and are Non-GMO Project Verified. For more information, please visit xochitl.com and follow Xochitl on Facebook, Instagram, and TikTok.
About America250
America250 is the national nonpartisan initiative working to engage every American in celebrating and commemorating the Semiquincentennial, the 250th anniversary of the signing of the Declaration of Independence. It is spearheaded by the congressionally-appointed U.S. Semiquincentennial Commission and its sole-supporting nonprofit organization, America250.org, Inc., together known as America250. This multi-year effort kicked off with America’s Invitation on July 4, 2023: a national public engagement campaign inviting all Americans to share their stories and their hopes and dreams for the future of this country. Leading up to July 4, 2026, America250 is working to provide opportunities for all Americans to pause and reflect on our nation’s past, honor the contributions of all Americans, and look to the future we want to create for the next generation and beyond. To learn more, visit America250.org, and follow us on X, Instagram, Facebook, and LinkedIn.