America250 Launches First Awareness Campaign
On July 4, 2021, the five-year countdown will officially begin to America’s 250th anniversary of independence in 2026. To celebrate, the America250 Foundation launched its first national awareness campaign and new website on July 1 introducing the America250 effort – the largest and most inclusive commemoration in history.
From Times Square and the Lincoln Tunnel in New York to the Walt Whitman Bridge in Philadelphia, the campaign will soon be displayed at more than 4,559 locations across Boston, Charleston, New York and Philadelphia, four cities that played key roles in the American Revolution and were singled out for particular focus by Congressional legislation for the commemoration. This includes airport terminals in all four cities, Uber cartops, and social media ads.
Nationally, a new public service announcement (PSA) showing momentous cultural touchpoints in American history will air on Comcast NBCUniversal networks beginning July 1 and throughout the summer. And original content will be posted across America250’s Facebook, Instagram and Twitter handles, with a new TikTok channel launching July 1.
Part of America250’s vision is to create initiatives that engage as many Americans as possible leading up to 2026. To support that goal, America250’s new website meets the American Disability Association’s Level AAA standards of conformance, the gold standard of web content accessibility standards, to ensure maximum inclusivity for all Americans.
The marketing campaign is led by Jesse Askew, America250’s vice president of branding and marketing, and created by a diverse team of leading agencies. The logo and branding was designed by Landor, U.Group led the website design, UniWorld Group designed the ad campaign creative, and People’s Television, Inc., developed the PSA.
The campaign coincides with the release of a new survey that gauges American sentiments about their mindset on the United States, its history, and their outlook on the future of the country.
As we look to 2026, America250 wants to hear from all Americans to ensure this historic commemoration is inclusive and reflective of all. To get involved, follow America250 on social media for more updates or share your ideas for America250 at [email protected].